Ensuring alignment of individual goals with overall business objectives. Strong understanding of each brand’s core value proposition, articulating an inspiring vision for the future, establishing high-performance expectations, and setting aexample through own behavior.
Team Leadership: Attracting, developing, and motivating the talent needed to build a team of Brand Managers. Ability to work additional hours, if necessary. Regular weekday (Monday-Friday) attendance/availability is required during core business hours. Support and embrace diversity and inclusiveness. Demonstrate professionalism and diplomacy in interpersonal relationships. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The requirements listed here are representative of the knowledge, skill, and ability required. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Help nurture, grow, and amplify existing strategic partnerships with external parties such as schools, CBOs, agencies, and other third-party organizations. 
Increase the overall profile and market awareness of The School of The New York Times and its portfolio of programs.Partner with GEM colleagues to evaluate the customer journey and make recommendations on where elements of brand marketing can better drive new customer acquisitions and serve existing customers throughout the funnel.Contribute to the generation of new ideas and projects designed to drive engagement. Prioritize channels and projects based on their importance and influence to The New York Times and to The School’s goals. Work with cross-functional teams to develop advertising, digital & content marketing, social media, PR and other promotional programs for The School.Work with GEM team members and cross-functional teams to ensure that all channels (physical, digital, social) are integrated and all content is compelling and represents the brand objectives, value propositions, customer needs, and revenue goals of The School.
Serve as the brand manager and main point of contact day-to-day with The New York Times.
Oversee the day-to-day brand management needs of The School. Oversee the development and execution of brand strategies (market segmentation, product development, pricing, positioning, distribution) and marketing activities that align with The School of The New York Times’s brand DNA and mission as well as The School’s revenue and profitability goals. Specific duties and responsibilities include the following, but the individual will also be expected to perform all the duties necessary which are customarily performed by a person holding this position. This may include strategizing, collaborating on go-to-market plans, and managing marketing activities such as advertising campaigns, social media content, digital marketing, copywriting, traditional media, PR, and partnership outreach. The secondary focus will involve general marketing support for other BrandEd schools and initiatives, including Sotheby’s Institute of Art, City Football Leadership Institute, and other projects as needed. They may also be the day-to-day brand liaison with The New York Times. The incumbent will work cross-functionally within the GEM team and strategize with the Directors of Growth Marketing, Web and Design, Enrollment, and Alumni Relations to ensure successful execution and analysis of marketing activities that raise awareness and drive enrollment for The School’s programs. Founded in 2016, The School of The New York Times has become one of the fastest growing programs in the pre-college space by offering a unique educational experience by partnering with a brand that represents leadership in their field, and by being committed to business success along with student success. For the primary focus, the incumbent will serve as the day-to-day marketing and brand manager for The School of The New York Times. Reporting to the VP of Global Enrollment & Marketing (GEM), the School of New York Times Brand Manager will have a primary and a secondary focus.
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